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4,000 Hospitality Businesses Register for AA COVID Confident Scheme as Lockdown Eases

The first two hundred establishments have been announced
  • AA accredits 206 establishments in time for 4 July, including hotels, self-catering accommodation, restaurants and campsites
  • Devon, Cornwall and North Yorkshire lead the way with most establishments accredited from 4 July


4,000 businesses

With hotels, restaurants, self-catering accommodation, B&Bs, campsites and more reopening to the public as lockdown restrictions begin to ease in England from this weekend, the AA has revealed that 4,000 hospitality businesses have now registered for its COVID Confident assessment scheme, with 206 establishments accredited in time for 4th July.

Devon, Cornwall and the Isles of Scilly, and North Yorkshire are leading the charge with the largest number of establishments to hold an AA COVID Confident accreditation from tomorrow, 4th July, followed by Gloucestershire, Somerset, Northumberland, Cumbria and East Sussex.

AA COVID Confident accredited establishments include 69 self-catering properties, 68 hotels, 36 guest accommodation properties, 24 restaurants, and 14 campsites, with more establishments to be announced as applications are processed. The full list of AA COVID Confident accredited establishments approved this weekend is available here.

About the scheme

The AA COVID Confident assessment scheme is designed to support the hospitality industry in re-establishing and rebuilding consumer confidence as the UK prepares to come out of lockdown, giving customers confidence that accredited hotels, restaurants, pubs, B&Bs and beyond have the necessary protective measures in place to safely reopen once lockdown restrictions are lifted.

Simon Numphud, Managing Director at AA Media, commented:

“At this crucial time for the hospitality industry, as businesses work hard to get back on their feet, the number of registrations to the AA COVID Confident scheme demonstrate our industry’s commitment to customer and staff safety. As people start to book holidays and days out, we hope the AA COVID Confident accreditation will support the public in making informed decisions with confidence.”

An AA COVID CONFIDENT accreditation will indicate to customers that an establishment has in place the necessary risk assessments, safety measures and staff training, in line with the Government and UKHospitality’s published guidelines, to reopen safely when permitted to do so by the Government. The scheme has been backed by over 20 industry bodies.

The AA COVID Confident scheme is open to all hospitality establishments that pass the AA’s stringent criteria, including: hotels; restaurants; B&Bs and guest accommodation; camping, glamping and holiday parks; self-catering accommodation; hostels; pubs; serviced apartments; attractions; and golf courses. The scheme is free for all establishments, with applicants encouraged to make a donation to Hospitality Action here under the option “AA COVID-19 Accreditation”.

Who can apply?

To be eligible for the AA COVID CONFIDENT scheme, establishments can apply via www.ratedtrips.com/aa-covid-confident and must meet the AA’s criteria, including:

  • Supplying a Covid-specific risk assessment
  • Being able to provide clear evidence that relevant procedures and measures are in place, and that staff training has taken place
  • Completion of an online self-assessment and sign up to the COVID Confident Charter, a code of conduct that will include a commitment to continuing to update procedures and measures as guidelines change, and to submitting to future audits as required

The AA will be providing all those awarded a COVID Confident mark with regular updates on the latest Government guidelines, Health & Safety Executive Guidelines, and best practice.

The scheme is open to all hospitality establishments. However, any establishment serving food will need to hold a food hygiene score of three and above to be eligible (a 'pass' in Scotland).

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