Emma Bridgewater Factory

“Discover the excellent behind-the-scenes factory tour.” - VisitEngland Assessor


Stoke-on-Trent, Staffordshire

Assessed by
Visit England Logo
Book Direct

Our Inspector's view

Stoke-on-Trent is the home of British ceramics and the Emma Bridgewater Factory is incredibly proud of its Victorian factory in the heart of the city and the 200 plus talented craftsmen and women who make and decorate all of the pottery by hand. Visit and discover behind the scenes on a free factory tour, decorate your own pottery, relax in our cosy café and shop for the perfect present or special Emma Bridgewater bargains.

Awards, accolades & Welcome Schemes

Quality Assured Visitor Attraction
Emma Bridgewater Factory
Lichfield Street, Hanley, STOKE-ON-TRENT, Staffordshire, ST1 3EJ


About the area

Discover Staffordshire

It was Staffordshire that bore the brunt of the largest non-nuclear explosion of World War II, when a munitions dump at RAF Fauld went up in 1944. It was also the county’s regiment that once boasted within its ranks the most decorated NCO of World War I, in the person of William Coltman (1891-1974). Going back a little further, George Handel penned his world-famous masterpiece The Messiah on Staffordshire soil. During another chapter of Staffordshire history, the county was home to the first canals and the first factory in Britain, and it had front-row seats for the drama surrounding one of the most notorious murder trials of the 19th century, that of Doctor William Palmer.

In outline, Staffordshire looks not unlike the profile of a man giving Leicestershire a big kiss. The man’s forehead is arguably the best region for hillwalking, as it comprises a significant chunk of the Peak District. This area is characterised by lofty moors, deep dales and tremendous views of both. Further south are the six sprawling towns that make up Stoke-on-Trent, which historically have had such an impact on Staffordshire’s fortunes, not to mention its culture and countryside. This is pottery country, formerly at the forefront of the Industrial Revolution and the driving force behind a network of canals that still criss-cross the county.

Why choose Rated Trips?

Your trusted guide to rated places across the UK
icon example
The best coverage

Discover more than 15,000 professionally rated places to stay, eat and visit from across the UK and Ireland.

icon example
Quality assured

Choose a place to stay safe in the knowledge that it has been expertly assessed by trained assessors.

icon example
Plan your next trip

Search by location or the type of place you're visiting to find your next ideal holiday experience.

icon example
Travel inspiration

Read our articles, city guides and recommended things to do for inspiration. We're here to help you explore the UK.